 |
Karl Loren |
I really wanted to respond to the questions you raised in your last email but I was out yesterday.
The questions you raised concern all of us in direct marketing. I found the Ethical Internet Professional's Association web-site extremely helpful as a working guideline and urge you to check it out; www.aeip.com).
Unfortunately, I'm sorry to say, as simple as these guidelines are there are always going to be a few who abuse the privilege.
Dear Michael,
When someone sends me their name and address, I consider that a sacred trust. They trust me with their name, and they trust that I will send them information related to their interest.
I sell vitamins. That does NOT mean that my customers and prospects want to hear from any other vitamin company. it does not mean that they trust ME to decide, on their behalf, on what would be of interest to them.
I went to the web site you recommended.
One of the first unethical things I found there was that as soon as I got to that address, a SECOND box opened up. Now I have to click to close that, and when I read the code of ethics it was nothing more than vague generalities -- mother and apple pie. On another page I had several "run time errors" which are very annoying page errors -- generally where the webmaster is using some design technique that imposes its functions onto your machine.
Here are some standards by which web sites should be judged.
1. Name of the principles of the company, and a means to reach them
2. By telephone, preferably toll free
3. Email
4. Street Address -- Not limited to PO Boxes
5. Some assurance that a personal message will get a personal reply. In my 12 web sites it is I, founder, who promises to respond to EVERY personal message, personally. I generally do that within a few hours.
6. Clearly written guarantee on services or products offered.
7. Full disclosure on the web, of whatever is shown on the retail package. For many frauds, the web shows the hype, but the package label reveals what was missing from the web page. For vitamin products, for instance, since the FDA requires full disclosure on the label, the web page MUST show at least that same information.
Cordially,
Karl Loren
|
I promise to answer your message -- click here to send me a personal message
|
SUBSCRIBE: The Wednesday Letter is a free electronic monthly newsletter written and published by Karl Loren. You can view more than 50 back issues of this publication by clicking here. The Wednesday Letter subscription list is maintained on a secure server, no name is ever given or sold to anyone, and it is never used except for this Newsletter. It is automatically published on the Tuesday night just before the first Wednesday of every month. You can subscribe to this free monthly electronic letter by entering your eMail address and name below. You will then automatically receive a request for confirmation, sent to whatever address you have entered. If you do NOT receive this confirmation request, then you will not be subscribed. There may have been an error with your address and you should resubmit. The letter is never sent twice to the same address -- so you do not have to worry about a duplicate subscription. When you receive this confirmation request you must reply to it, or your subscription will not become active. No one can subscribe your name, and address, without you being notified, and if you get an unwanted notice of subscription you only need to DO NOTHING and the subscription will NOT be active.
REMOVAL: You can remove yourself from the subscription list in several different ways. Click here to read about this entire newsletter system. Every edition of The Wednesday Letter is delivered to your address with YOUR name and address in view on the letter, with a link that allows you to remove THAT name from the subscription list. If you try to send this removal message from an address different from the one you used to send in your original confirmation, then you will get a warning notice first, sent to the subscription address, asking you to confirm that you want to be removed from the list -- by replying to THAT request for confirmation, you will then be automatically removed. Thus, no one else can unsubscribe you, from some other computer, without your knowledge. But, if you send in the unsubscribe notice from the same machine used to receive the Letter, then the removal from the subscription list is automatic.
Personal Message: When you send a personal message to Karl Loren, you will receive a personal reply as per his instructions. Karl pledges that every personal message will get a personal answer. When you provide your mail address, we will send you free information including our free catalog and a cassette tape lecture by Karl Loren about heart disease, no charge, by mail, even if outside the US. You can select particular information you would like to receive, along with the free cassette tape and catalog.
You can reach Vibrant Life in many ways, including by mail to Vibrant Life, 2808 N. Naomi St., Burbank, CA 91504. Within the US and Canada, use the toll free number: (800) 523-4521, the local number: (818) 558-1799, the FAX: (818) 558-7299, eMail to kimberly@oralchelation.com or any one of the hundreds of message forms throughout the 50 web sites. Vibrant Life normally ships the same day we get an order. There are message forms on each of the 100,000+ pages on this and other sites where you can communicate with Vibrant Life. Check out our companion site, at: http://www.oralchelation.net where Karl's 2000 page book is published. Karl Loren is the author and webmaster for this BOOK, as well as for another web site about ORAL CHELATION. His personal philosophical articles are at PHILOSOPHY.
Copyright © May 20, 2008 6:25 AM by Karl Loren on behalf of Vibrant Life, ALL RIGHTS RESERVED. Permission is granted for non-commercial downloading, copying, distribution or redistribution on two conditions: One, that some form of copyright notice is included in every copy distributed or copied, showing the copyright belonging to Vibrant Life, Burbank, CA, at www.oralchelation.com . The second condition is that the material is not to be used for any purpose contrary to the purposes and objectives of this site. This permission does not extend to materials on this site which are copyrighted by others.